Chicken Salad Chick, Main Squeeze Juice Co, Original ChopShop, Dog Haus leaders talk marketing on a limited dime
by Mandy Wolf Detwiler — Editor, Networld Media Group
A panel of fast casual executives shared that maximizing social media ROI with limited budgets is best achieved through deep community involvement, leveraging influencers and maintaining an agile content strategy focused on the authentic customer voice.
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Crust Pizza Co., L&L Hawaiian Barbecue, Gong cha, Juice It Up execs talk the future of franchising
by Mandy Wolf Detwiler — Editor, Networld Media Group
Executive insights from the Fast Casual Executive Summit reveal that the franchising model is rapidly evolving due to technology, changing consumer and franchisee demands, and a focus on data-driven site selection, multi-unit growth and community-level engagement for sustained success and investor returns.
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Hungry Howie's differentiates itself with flavored crust, fresh dough, ingredients
by Mandy Wolf Detwiler — Editor, Networld Media Group
VP of Public Relations Jennifer Jackson discusses the Hungry Howie's pizza brand's strategic marketing and operational planning, including cross-functional launch teams, crisis communication readiness, leveraging local franchisee stories in new markets, and the successful, authentic launch of their Detroit-style pizza.
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How to unlock your inner rock star and inspire your team to greatness
by Jim Knight — Founder & CEO, Knight Speaker
True leadership, or "rock star leadership," moves beyond simple task management to inspire teams by leading with energy, passion, authenticity and a commanding presence that encourages belief in the mission.
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